|
Social Marketing Today
The Freedom To Do What it is You Do
|
June 2008
|
|
I hope you enjoy our latest newsletter!
You are among a select group of individuals
receiving this email because either you or a
colleague signed up for newsletters, training
announcements, or other correspondence from The Adeo
Group, LLC.
If you wish to be removed from our email database,
please use the SafeUnsubscribe link at
the bottom of this email.
Suzanne Lowe
|
|
|
Social Marketing...what it is
One day, someone woke up and realized that the same
marketing principles that were being used to sell
products and services to consumers could be used to
"sell" ideas, attitudes, and behaviors. "Social
Marketing" differs from other areas of marketing
only with respect to the objectives of the
marketer. Social Marketing seeks to influence
social behaviors not to benefit the marketer, but to
benefit the target audience and society.
Like commercial marketing, the primary focus is on
the consumer - on learning what people want and need
rather than trying to persuade them to buy what we
happen to be producing. Marketing talks to the
consumer, not about the product. Social
Marketing's planning process takes this consumer
focus into account by addressing the elements of the
"marketing mix," or decisions about:
-
The conception of a "Product" (your
program);
-
Price
(related to funding);
-
Place
(how your message is delivered); and,
-
Promotion
(the integrated use of advertising, PR, etc.).
The above are the traditional "four P's" of
marketing as they relate to the idea of Social
Marketing. However, Social Marketing also take
into consideration some additional "P's," like:
-
Publics
(internal and external groups involved);
-
Partnerships
(other agencies with whom you work);
-
Policy
(advocacy efforts to influence public policy);
and,
-
Purse
strings (sources of funding - are they
flexible?).
Today, organizations are competing for funding like
never before. It is crucial that an
organization adopt proven methods of reaching
stakeholders. Strategies like Customer
Relationship Management coupled with targeted
communications are simpler than you might think.
|
|
social-marketing.org
While Social Marketing has traditionally been
promoted as a strategy for very large projects and
organizations, Adeo contends that it really can be
used in small and large organizations with a social
purpose.
The Social Marketing Institute (www.social-marketing.org)
has published some success stories on how a Social
Marketing campaign can work. Click the link
below for more information.
CLICK HERE
|
|
|
The Adeo Group, LLC
The Adeo Group, LLC is proud to play a prominent
role in the adaptation of Social Marketing as a
strategy to build the future of the organizations it
assists. As part of the Social Marketing
approach, Adeo can assist you in utilizing proven
and practical commercial marketing concepts to bring
about the social change championed by your
organization. We are able to assist in
development of strategic, marketing, fund
development, and CRM (Customer Relationship
Management) plans. We can assess, evaluate,
and recommend meaningful changes to your
organization, your board, or even your information
technology infrastructure.
If you have a need to grow your organization,
improve your results, increase your funding, or
define your product, Social Marketing is a critical
part of the process. We can help you achieve
the desired action by identifying the target
audience, determining the appropriate product,
analyzing the competition and monitoring the plan.
Today's competitive environment requires you be
ready and willing to compete in its ever changing
style.
Contact The Adeo Group, LLC for an opportunity to
discuss how we can assist you.
The Adeo Group, LLC
Where Organizations Go to Grow
|
|
